Founders Story




We firmly believe that the watch you wear on your wrist is more than a simple fashion accessory that keeps track of time. In our opinion, it's a direct representation of your character and style. Founder Jeff Freeman had a love for watches at an early age and had spent many years building up a impressive personal collection.

Tate Whalun's story began in 2018. Without any formal background in the watch industry, Jeff started designing timepieces as a hobby. He envisioned watch designs  that aesthetically embodied the roots of his birthplace of Washington D.C. Both a historical and eclectic city, the Nation’s Capital has a rich culture in fashion that is often overlooked. The watches and products we produce are made from high quality materials with a design approach of "Classic Simplicity". Our Mission is to expose our customers to uniquely designed timepieces and accessories that "Make a Statement" with any outfit or occasion.