Founders Story & Design Philosophy



 At Tate Whalun, we believe that a watch is more than just a practical tool for telling time. It's a reflection of your personal style and character. Our founder, Jeff Freeman, has always been passionate about watches and has spent many years building up his own impressive collection.In 2018, Jeff decided to turn his hobby of designing watches into a full-fledged business.

Despite having no formal training in the watch industry, he started creating unique timepieces inspired by his hometown of Washington D.C. He wanted to showcase the city's rich and often overlooked fashion culture through his designs.At Tate Whalun, we strive to create high-quality watches and accessories with a "Classic Simplicity" design approach. Our mission is to offer our customers unique and stylish timepieces that make a statement with any outfit or occasion.