Founders Story and Design Philosophy



At Tate Whalun, we believe that a watch is more than just a practical tool for telling time. It's a reflection of your personal style and character. Our founder, Jeff Freeman, has always been passionate about watches dedicating many years building up his own impressive collection.

Despite having no formal training in the watch industry, he began sketching uniquely designed timepieces as a hobby, drawing inspiration from his hometown of Washington, D.C. His goal was to highlight the city's rich and often overlooked fashion culture through his creations.

We strive to create high-quality watches and accessories with a "Classic Simplicity" design approach. Our mission is to offer our customers unique and stylish timepieces that make a statement with any outfit or occasion.